Posts Tagged ‘youtube’

the Future of Now

July 17, 2018


Over a decade ago…

I told my son, who was fiddling with making goofy YouTubes with his friend, that he should make a series of them and put them up but also make a different series as well, and a third.

In other words, rather than just make a YouTube channel, he could create a Network. Monetized, of course.

And from the proceeds of this small enterprise, he could then begin doing better quality, longer videos with more structured content… Just like a real broadcast network.

His response was predictable: “That’s ridiculous. That couldn’t happen.”

It was a simple concept and I was certain other people were thinking along those same lines and it has now become a reality for many.

The key to the success of these endeavors is, of course, advertising. People pay you to do what you like.

Let that sink in a moment.

Given that the advertising revenue is what drives such things, I was not in the least surprised when ads began to be run at the beginning of most videos OR, as is done quite often now, in the middle of the video.

Now, the vendors “help” us by offering to pay for no-advertising versions of their service and a great many people take advantage of this.

So, where am I going with this?

Extrapolation shows us that very soon we will see more of this bothersome practice creeping in to other area of our socialization.

Such as in streams of text messages.

You’ll be texting with your romantic partner when a text bubble pops up about dinner at Appleby’s or some such. No, it won’t be your partner, but you might both think it is. Perhaps not subliminal but effective.

Later, you’ll be given the option of paying a fee to have the ads removed.

And then, of course, the pièce de résistance: ads in the middle of your SPOKEN conversations.

The only danger inherent in this sort of advertising is, of course, when it occurs in the middle of an emergency call.

“Hello, 911? We need a…”

“Have you seen the new fall fashions at Macy’s? Check it out at…”

(Actually, I doubt they would allow it on 911 calls, but you never know.)

And, of course, you can pay them to remove the advertising…

Many would think the advertisers will never go to these extremes but you have to remember, companies HAVE TO ADVERTISE!

And if people are paying to not see ads anywhere, the advertisers will have to find new venues for their ads.

Because it is vitally imperative that you know about their product!! (At least in their minds.)

So no matter where and when you pay to have the ads removed…

They will reappear somewhere else.

Like at the movie theater or one the DVDs and music CDs you buy. (Yeah, old news, I know.)

Or on your favorite Sports Venue…

And next?

How about naming rights for the public schools since education can always use a few more dollars?

And you can proudly claim your son graduated from Grover Cleveland Microsoft High and will be attending Stanford McDonald-Douglas.

Oh, yeah.

It’s coming.

the Next BIG Thing

January 12, 2013

I got rid of my television services several years ago, just after the last of the kids left. We saw little point in continuing to pay for a service we did not use.

When we had first gotten the little dish, the idea of five hundred channels seemed a bit daunting. The only one I was really interested in was the History Channel and the only one my son was interested in, just like most teenagers, was the Cartoon Network.

My wife anticipated many hours of cruising all the varied content.

It was not very long into the relationship before I discovered that the History channel had a limited number of programs and kept recycling their content on a daily, weekly and monthly basis. Every so often, there would be a new program but not often enough to keep that channel on for very long.

My wife went through all the channels offered and decided there was nothing to watch. Oh, every now and then, one of the channels would have some interesting content but for the most part, there was nothing that interested her. The unReality shows and the competitive shows – whether about cooking, weight loss, singing talents, modeling competition – very quickly revealed their formulaic underbellies. The predictable outcomes were far too… well, predictable to hold her interest.

Our son, however, was glued to the Cartoon Network practically 24/7. Many nights it was still playing as he snored away happily, dreaming of anime stick-figures battling it out with steroid-infused vegetables, or some such mayhem.

But most people today do not have the time – at least on the networks schedules – to watch even the shows they like to watch. And so they Tivo (not to be confused with Tebow which an entirely different sort of service) the shows so they can watch them when they want. Some people I know Tivo an entire season before they sit to watch any of the show at all.

And then there are those who like to catch their favorite episodes on the fly and watch it on their computer or handheld device. They can catch the hoops thru Hulu or another service and they can watch episodes whenever they want.

The viewer has been freed from the bondage of the chronometer, but we are still shackled to the content.

But none of this is news. This stuff is olds.

How about if the television services were blown fully open and independent just like music and books? Years ago, people started self-producing their music for distribution through the internet. Then came the self-publishing with the start of the ebook readers.

So, why not independent web-TV stations?

There are many people over at YouTube already producing content as good as the stuff you can see on many satellite TV networks. All they need now is a few good writers to help produce serialized stories that can be bundled and marketed for viewing.

Many can start as small as they want and build up a viewing audience of goodly proportions before they get really good backing and go viral.

It is the wave of the future. And I’ll bet Steve Jobs, or his ghost, will be involved.

And soon, rather than the few hundred channels on satellite, we will have several thousands of viewing networks for me to complain about.

It is something to look forward to.