Posts Tagged ‘mafia’

Time for a Change, for a Tree Change

May 4, 2016



My wife took up a hobby last year: doll rescue.

Seems a lot of people were distressed over the image of young women being portrayed by new doll lines for young females – like the Bratz dolls.

Some think the dolls were promoting an image of… well, let’s just say it: streetwalkers.

Of course, some people don’t see it that way… to each their own.

What is interesting though is what is happening on the business side of this niche industry. And mostly on the Etsy shopping platform.

One of the most successful promoters in this market is Sonia Singh, and her business called “Tree Change Dolls”. And apparently the success has gone to her litigious bone.

Any vendor on Etsy that uses the word “tree” in their product name is shut down. Same with the word “change”. BAM! Shut down.

One store, Channeling Martha, was closed by Etsy because their keywords included “tree house” and “spare change”… Whoa! Doesn’t that just sing!? Unfortunately, that is dangerously close to “tree change”, isn’t it? (other terms others seem forbidden to use now include “repaint” & “made-under”. Sheesh! What’s next?)

Then there is another store that sold knitting patterns for doll-sweaters. She had been selling these things even before Ms. Singh came along. Apparently, since the late-coming Tree Change dolls wear knitted sweaters – and other sweaters might present something like… you know, competition… so naturally Ms. Singh had that shut down as well.

Perhaps Sonia got her break-out from forcing other shops to bend to her interpretation of the universe although perhaps this attitude only came about after she had achieved success. Perhaps this is the only method of protecting her marketshare she can think of. And it works, most certainly, the Mafia used it quite successfully in the twenties when they were running booze and guns. And if it worked so well back then, why not?

But I’m not exactly sure how long Ms. Singh is going to allow people to keep using her other favorite word: “dolls”.

I should imagine that soon anyone wanting to sell dolls on Etsy will have to use some other identifier meaning “dolls”. What it might be, I don’t know, but I am sure some creative people will… well, get creative.

Meanwhile, Etsy has become the storm-trooping arm of the Tree Change Dictatorship. (Hey, does anyone know if this lady is related to Kim Il Jong? Uh, maybe not.)

I told my wife, next time find a safer hobby, like skeet shooting in Tehran.