Another PR Fiasco? Au Contraire!




I would be sadly remiss as a football fan if I did not weigh in on “deflategate”, as the multi-faceted fiasco is being called.

Brady-haters are cheering the comish for knocking the fellow down a few pegs even if he did stop short of reversing the Super Bowl win. They think the punishment is a good start for treating Brady.

On the other hand, the Patriot faithful are howling at the grave injustice of it all, especially since the Wells Report contained absolutely no evidence of wrong-doing. They claim Brady is being railroaded.

The majority of the press corps is talking about the adjudication by Goodell is not about the present case but includes all the former shenanigans the Patriots have pulled over the years. In short he is trying to stop the arrogance of the Belichick way of doing things.

Well, at least they are right in one respect, I think. This is all about the past.

No, not the past missteps of the Patriots organization… if I recall correctly, they have been penalized for every one of those things previously. They are being penalized for the missteps of one Roger Goodell, and all the disciplinary missteps he has made over the past season or so.

Goodell claims that the “deflategate” mess, that he claims (without any evidence) was created by the Patriots and as such besmirches the great name of the NFL. They, he crows, have tarnished the legacy… yada yada yada.

Perhaps he is most upset that they have infringed on his territory as “tarnishing the legacy of the NFL” has been mostly in his bailiwick for the past couple of years. And, if I might add, he has done an exemplary job of mucking things up.

So all the Brady-haters can gloat – who cares? the guy will be in the Hall of Fame as soon as he’s eligible – and all the Patriotic folks can rail – the penalties will probably be overturned by an impartial panel, just like all the other proclamations on high by the Comish – because it all comes together to serve the MAJOR pirpose behind what Goodell really does extremely well:

It keeps the NFL in the news, center stage, being talked about. And, all things being equal, that’s really what is most important to Goodell, Robert Kraft, Tom Brady, all the other owners and all the other players.

The NFL is front and center in the news, in chats around the water cooler, and on a billion-and-one blogs (though this one might be the billion-and-second).

Everybody’s talking about the matter. Which means (of course!) that everyone cares.



***********************



Thanks again, Roger. You’re doing a marvelous job. (And there’ll be a little something extra in your next paycheck. [wink])



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